Friday, October 17, 2008

Article in The Cleveland Plain Dealer

Ohio native Chris Lamb's political comebacks book a witty look at retorts between candidates

by Tom Feran / Plain Dealer reporter

Tuesday October 14, 2008, 12:50 PM

Ohio native author Chris Lamb
To read a few of the witty responses from the book, click here.
Calvin Coolidge was a New Englander so close-mouthed that he was known as Silent Cal. A woman once accosted him at a White House dinner and gushed that she had told a friend she could get him to say more than two words.
"You lose," he replied.
Joe Biden might have had that story in mind last year when he was asked at a forum about his reputation for "uncontrolled verbosity" and whether he had the discipline for the world stage.
"Yes," he replied.
The one-word answer won laughter from the audience and upended Biden's reputation for long-windedness.
To Chris Lamb, it offers proof that the clever comeback remains alive and potent as a tool in politics.
"It's both a weapon and shield," he said. "You don't want to use it too often as a weapon, or people might think you're mean. But laughter is a wonderful bond."
Lamb started collecting zingers while growing up near Dayton, in a big family where "our place was sort of made by how well we insulted one another." Now a professor of communications at the College of Charleston in South Carolina, he gathered about 200 of his favorites, from Pericles to Putin, in the book "I'll Be Sober in the Morning: Great Political Putdowns, Comebacks and Ripostes."
"I actually have a list of them, not in the book, from the current campaign," he said. "It's not as bleak as you think it might be. John McCain had some good ones during the Republican primary."
One came, he said, when Mitt Romney insisted he was the GOP's candidate of change, after modifying his positions on abortion, same-sex marriage and other issues.
"McCain chuckled and responded, 'I just want to say to Gov. Romney, we disagree on a lot of issues, but I agree you are the candidate of change.'
"Barack Obama had one of the more important comebacks of the campaign, during a Democratic debate when Hillary Clinton was the frontrunner. He was asked how he intended to move foreign policy in a different direction if elected. Since several of his advisers used to work for Bill Clinton, Hillary started laughing and said, 'I'm looking forward to hearing that, too.' When laughter subsided, Obama replied, 'Well, Hillary, I'm looking forward to you advising me as well.' He got the last laugh."
He's also been having it in the current debates, Lamb said.
"I think Obama is a greater counterpuncher. He's got wit and this incredible skill, very rare in politics, called listening. Because of that he stands out from 98 percent of politicians. He knows when to smile and he knows when to be quiet."
The best comeback lines require listening, a nimble mind, a good sense of humor and timing, Lamb said.
"Winston Churchill said the secret of a spontaneous putdown is that all the best off-the-cuff remarks are prepared days beforehand. Everything is rehearsed. That's where listening comes in, knowing when to use it, like when Obama said, 'I think the Straight Talk Express lost a wheel on that one.' "
The much-quoted Churchill contributed the title to Lamb's book. In a famous exchange after he'd been drinking heavily at a party, Bessie Braddock, a Socialist member of Parliament, harshly said, "Mr. Churchill, you are drunk." He retorted, "And Bessie, you are ugly. You are very ugly. I'll be sober in the morning."
The British have a way with one-liners. Lamb's favorite comeback comes from 18th-century politician John Wilkes. After a rival yelled that Wilkes either would die on the gallows or of venereal disease, Wilkes replied, "That sir, depends on whether I embrace your principles or your mistress."

Friday, October 3, 2008

bentsen-quayle 20 years later

BLOG: The Bentsen-Quayle debate 20 years later
Posted:


Channel 5 News -- Charleston, SC

Oct 2, 2008 05:01 PM EDT
Twenty years ago, Republican presidential candidate George H.W. Bush selected little-known Indiana Senator Dan Quayle as his running mate. The youthful Quayle tried to dismiss concerns about his inexperience by saying that he had as much experience as John F. Kennedy did when JFK ran for president in 1960.
Quayle's advisers cautioned him against using the JFK comparison during his nationally televised debate with Democratic vice presidential candidate Lloyd Bentsen on Oct. 5, 1988. Quayle ignored the advice.
When it was Bentsen's turn to respond, he turned to Quayle and calmly said, "Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mind. Senator, you're no Jack Kennedy."
Bush and Quayle won the election. But Bentsen's putdown will forever be etched in American politics. The Bentsen-Quayle exchange serves as a cautionary tale, particularly for vice presidential candidates Sarah Palin and Joe Biden, as they prepare for their debate on Thursday.
With so much at stake, neither Palin not Biden want to be on the Quayle end of a putdown. Being a running mate means never having to say you're sorry.
According to popular belief, vice presidential candidates don't win debates, they only lose them. But this simply isn't true. As Bentsen demonstrated, the ability to deliver a sharp riposte can be a potent political weapon.
During a 1992 debate between Quayle and Al Gore, the Democratic vice presidential candidate, it was suggested that President Bush, while serving as vice president during the Reagan administration, had played a considerable role in ending the Cold War.
"George Bush taking credit for the Berlin Wall coming down is like a rooster taking credit for the sunshine," Gore responded.
When Republican vice presidential candidate Dick Cheney debated Joe Lieberman, Gore's running mate, in 2000, Lieberman responded to the high salary that Cheney had made as an executive for Haliburton by suggesting that he, too, had considered giving up public office for the private sector.
"I'll try to help you do that," Cheney responded.
Cheney's remark revealed that Cheney indeed had a sense of humor - something that had thus far been rumored but had never before been witnessed.
If either Palin or Biden wants to have to have the last laugh on Election Day, they don't want to end up a punch line in their debate on Thursday. Nor can they afford having voters asking the same questions independent candidate Ross Perot's running mate Admiral Robert Stockdale asked the American people during the 1992 vice presidential debate. "Who am I?" Stockdale said. "Why am I here?"
Chris Lamb, associate professor of Communication at the College of Charleston in Charleston, SC. Chris Lamb is the author of I'll Be Sober in the Morning: Great Political Comebacks, Putdowns, and Ripostes

Monday, September 29, 2008

Slashing one-liners, Charleston Post and Courier

Slashing one-liner could stop hapless candidate cold
By Lauren Santander
The Post and Courier
Friday, September 26, 2008
Memorable quips
--In 1988, during a debate between GOP vice presidential candidate Dan Quayle and his Democratic counterpart, Lloyd Bentsen, a reporter asked Quayle about his relative lack of political experience. Quayle answered that he had as much experience as John F. Kennedy did when he sought the presidency in 1960. When it was Bentsen's turn to respond, he calmly said, "Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mind. Senator, you're no Jack Kennedy."
--During one of the Lincoln-Douglas debates, Stephen Douglas told their conservative audience that he had once seen Lincoln selling whiskey. When it was his turn to speak, Lincoln made no attempt to dispute the charge. He agreed that he had once worked as a bartender. "I was on one side of the bar serving drinks," he said, "and Douglas was on the other side, drinking them."
--When President Ronald Reagan ran for a second term in 1984, he was in his 70s, and critics questioned whether he had the vitality for the office. During a television debate between Reagan and his Democratic challenger, Walter Mondale, a reporter raised the issue of age to Reagan. "I want you to know that I will not make age an issue of this campaign," Reagan replied. "I am not going to exploit for political purposes my opponent's youth and inexperience."
The mounting interest surrounding the first presidential debate between Sen. Barack Obama and Sen. John McCain presents a historic opportunity for one of the candidates to deliver a verbal knock-out or a zinging one-liner.
After all, a good comeback can hobble a political foe and garner the speaker free exposure when the quip is endlessly replayed on cable news. In the YouTube age, the potential for a catchy comment to go viral is even greater.
Chris Lamb, professor of communication at the College of Charleston, said that both candidates have a chance to sneak in a jab, but to be effective it needs to be short and offensive and leave the other candidate searching for dignity.
"In the dog-eat-dog world of politics, you want to make your opponent a fire hydrant," said Lamb, author of the book "I'll Be Sober in the Morning: Great Political Comebacks, Putdowns, and Ripostes."
South Carolina's own, former Sen. Fritz Hollings, scored one memorable line during a forum for Democratic candidates in 1984. After Sen. John Glenn talked at length about his historic orbital flight as an astronaut in 1962, Hollings asked: "But what have you done in this world?"
Still, a badly timed or poorly delivered quip can backfire on a candidate, Lamb said.
"If it goes off script, people in the audience might think you're too mean, or worse, stupid," he said. "No one wants to look like a Dan Quayle."
In the 1988 vice presidential debate, Quayle famously compared himself to John F. Kennedy, drawing a biting rebuke from his opponent, Lloyd Bentsen.
Charles Bierbauer, dean of the College of Mass Communications and Information at the University of South Carolina, said that a good comeback can show voters that a candidate has a sense of humor, which can make them appear more genuine.
"People want to see and respond to a real human being," said Bierbauer, who worked as a CNN White House correspondent for 20 years. "They want to see someone respond to an unexpected question."
Self-depricating humor also can make a candidate seem sympathetic and make an audience laugh, both of which can help get them elected, Lamb said.
"We vote for who we like," he said. "Laughter is a wonderful bond."
Reach Lauren Santander at lsantander@postandcourier.com.

Book review, Akron Beacon-Journal

'Sixty Five Roses' tells poignant tale of survival
September 28, 2008

Election wit compiled
''Senator, you're no Jack Kennedy.'' Lloyd Bentsen's 1988 dig at Dan Quayle was just one line in a long, proud history of ''great political comebacks, putdowns and ripostes'' in I'll Be Sober in the Morning, a compilation of bons mots by Kettering native Chris Lamb.
The wit of Roman orators, plenty of quick thinking by Lincoln and Churchill and a smattering of relative unknowns provide engaging reading for an election season. I'll Be Sober in the Morning (195 pages, softcover) costs $15 from http://www.frontlineltd.com.

Tuesday, September 23, 2008

Column, The State (Columbia, SC)

The art of political humor
By CHRIS LAMB - Guest Columnist
On Oct. 5, 1988, Dan Quayle, the Republican vice presidential candidate, and Lloyd Bentsen, the Democratic vice presidential candidate, debated one another on national television. When a reporter questioned Quayle about his relative lack of political experience, Quayle responded by saying, “I have as much experience in Congress as Jack Kennedy did when he sought the presidency.”
Bentsen turned to Quayle and responded: “Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mind. Senator, you’re no Jack Kennedy.”
Twenty years later, Bentsen’s line remains arguably the best known comeback line in modern politics. It should serve as a cautionary tale for presidential candidates John McCain and Barack Obama and their respective running mates, Sarah Palin and Joe Biden, as they prepare for their debates. In the dog-eat-dog world of politics, nobody wants to be on the Quayle end of a put-down.
The ability to deliver a sharp riposte that leaves a rival red-faced and speechless can be a potent political weapon. And in modern American politics, few were the equal of former U.S. Sen. Fritz Hollings of South Carolina.
Hollings once found himself on an elevator with the diminutive and incredibly vain Sen. John Tower of Texas. Tower puffed out his chest to show off the expensive suit he had just purchased.
“What do you think?” Tower gushed.
“Does it come in men’s sizes?” Hollings quipped.
During one of Hollings’ re-election campaigns, he was debating Republican challenger Henry McMaster when McMaster inexplicably challenged Hollings, then in his 70s, to take a drug test. “I’ll take a drug test,” Hollings snapped, “if you’ll take an IQ test.”
Hollings won the debate and the election.
During his presidential run in 1984, Hollings and the other Democratic candidates were discussing their qualifications before a crowd of voters. After U.S. Sen. John Glenn of Ohio droned on at length about his historic orbit as an astronaut in 1962, Hollings turned to Glenn and snapped, “But what have you done in this world?”
Hollings got the laughs but not the nomination.
This raises the flip side of the cautionary tale, this one for those politicians with rapier wits: Those who live by the rapier wit often die by the rapier wit. It’s doubtful that Hollings received any invitations to the White House during the Bill Clinton administration after famously saying that Clinton was “as popular as AIDS in South Carolina.”
During a television interview on the ABC program, “This Week With David Brinkley,” reporter Sam Donaldson, who wore an artless hairpiece, began grilling Hollings about the expensive suit he was wearing. “Senator, you’re from the great textile-producing state of South Carolina,” Donaldson said. “Is it true you have a Korean tailor Let’s see the label in there.”
Without missing a beat, Hollings responded: “I bought it right down the street from where you got that wig.”
When the program ended, Hollings turned to a press aide and said: “Take a long look around this studio. We won’t be invited back here any time soon.”
Dr. Lamb, a professor of Communication at the College of Charleston, is the author of I’ll Be Sober in the Morning: Great Political Comebacks, Putdowns, and Ripostes (Frontline Press). He can be reached at lambc@cofc.edu,

Column, Charleston City Paper

SEPTEMBER 17, 2008
The art of the political put-down
The Last LaughBY CHRIS LAMB
Comments (0) Mail Article Print Article Add to favorites
ALSO IN GUEST COLUMNIST
Twenty years ago, Republican presidential candidate George H.W. Bush selected little-known Indiana Sen. Dan Quayle to be his running mate. The youthful Quayle tried to dismiss concerns about his inexperience saying that he had as much experience as John F. Kennedy did when he sought the presidency in 1960.
Quayle's advisers cautioned him against using the JFK comparison when he debated Democratic vice presidential candidate Lloyd Bentsen, but on Oct. 5, 1988, Quayle compared himself to Kennedy during a nationally televised debate. When it was Bentsen's turn to respond, he turned to Quayle and calmly said, "Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy."
The ability to deliver a sharp riposte has long been a potent political weapon. John Wilkes, the 18th-century British political reformer, was engaged in a hostile exchange with a bitter rival, John Montagu, who shouted, "Sir, I do not know whether you will die on the gallows or of the pox." To which Wilkes responded, "That, sir, depends on whether I embrace your Lordship's principles or your Lordship's mistress."
To this day, no one has delivered a comeback so devastating, though some, like Winston Churchill, have come close. As the story goes, Churchill was involved in a testy exchange with Nancy Astor, a member of Parliament. At one point, Astor snapped, "Winston, if you were my husband, I'd put poison in your coffee." Churchill replied, "If you were my wife, Nancy, I'd drink it." Churchill did not merely want to silence Astor, he wanted her to remember the exchange and keep it in mind if she ever considered challenging him again.
Few politicians practiced the art of the political put-down as well as Sen. Ernest "Fritz" Hollings. During a 1986 debate between Hollings and his Republican challenger, Henry McMaster, McMaster inexplicably challenged Hollings, then in his 70s, to take a drug test. "I'll take a drug test," Hollings snapped, "if you'll take an I.Q. test."
Such exchanges are rare today, in part, because politics is more scripted. But such exchanges have always been rare because the best comeback lines require at least four qualities — a good ear, a nimble mind, a sharp sense of humor, and good timing.
Unlike negative ads, which are sucker punches, sharply worded comeback lines are counter punches. They require that someone else strike the first blow. The best comeback lines, therefore, are spontaneous, or at least appear to be spontaneous. Churchill understood the secret behind the spontaneous comeback. "All the best off-the-cuff remarks," he said, "are prepared days beforehand." With this in mind, Democratic and Republican advisers should be carefully watching their opponent's speeches.
Both McCain and Obama delivered memorable comeback lines during the primaries.
During a debate among Republican hopefuls in January, former Massachusetts Gov. Mitt Romney, who had modified his positions on abortion, same-sex marriage, and other issues prior to seeking the party's nomination, insisted that he was the GOP's "candidate of change." A chuckling McCain responded, "I just want to say to Gov. Romney, we disagree on a lot of issues. But I agree you are the candidate of change."
In December, during a debate among Democratic Party hopefuls, Obama was asked how he could create a significantly different foreign policy, given that several of his advisers once worked for President Bill Clinton. "I want to hear that," Sen. Hillary Clinton chimed in, provoking laughter. Obama paused for a moment and then replied, "Well, Hillary, I'm looking forward to you advising me as well."
It was Obama, of course, who got the last laugh.
Chris Lamb, a professor of communication at the College of Charleston, is the author of "I'll Be Sober in the Morning: Great Political Comebacks, Putdowns, and Ripostes." He can be reached at lambc@cofc.edu.

Review, Fiction Addiction blog

Palin & Political Wit
September 4, 2008
by fictionaddictionblog
One of the notable features of Sarah Palin’s speech at the Republican National Convention last night was her use of humor. Several commentators have noted how she delivered cutting attacks against Obama with a smile and even turned that humor on herself with her joke about hockey moms.
Whether you are a Palin fan or looking for ways to use her own tactics against her, I recommend I’ll Be Sober in the Morning: Great Political Comebacks, Putdowns & Ripostes, edited by College of Charleston professor Chris Lamb (Frontline Press, paperback, $15.00).
Check availability of I’ll Be Sober in the Morning at Fiction Addiction