A few weeks ago, former Arkansas Gov. Mike Huckabee jumped from relative obscurity among Republican presidential candidates to become the party's front runner in the early primary states of Iowa, New Hampshire and South Carolina. Huckabee owes at least part of his rising popularity to a television commercial where he and actor Chuck Norris trade straight-faced characteristics about the other.
"Mike Huckabee is a life-long hunter, who will protect our Second Amendment rights," Norris sternly says. Huckabee then responds, "There's no chin behind Chuck Norris's beard, only another fist." Norris counters with, "Mike Huckabee wants to put the IRS out of business." And Huckabee adds, "When Chuck Norris does a push up, he isn't lifting himself up, he's pushing the earth down . . . Chuck Norris doesn't endorse, he tells America how it's gonna be."
Is Huckabee saying that we should vote for him because Chuck Norris says so? Well, maybe, but probably not.
Huckabee said he wanted the ad to increase interest in his campaign. This has certainly happened. News programs continue to run the ad at no cost to the Huckabee campaign. The ad also has had nearly a million hits on U-Tube. Huckabee also said he wanted to remind voters that presidential campaigns should be fun.
Nothing is undervalued in political campaigning as much as humor - unless it's honesty.